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Coyote鈥檚 owner sets up competition to find food truck vendor

The owner of Coyote鈥檚 Bistro on Franklin Avenue bought a food truck in 2020 but life just got in the way.
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Edward But purchased this food truck last year, but couldn鈥檛 find the time to run it. Now he鈥檚 holding a competition called Coyote鈥檚 Den to find the next vendor and help get them started. Andrea Eymann/快盈v3 photo

The owner of Coyote鈥檚 Bistro on Franklin Avenue bought a food truck in 2020 but life just got in the way.

Edward But thought his son could run the truck but now But is putting the call out to people to send him business proposals to 鈥渢ake this food truck with run with it鈥 next summer.

But is calling this Coyote鈥檚 Den. It will operate like the TV show Dragons鈥 Den, and similar to how the City of Yellowknife runs the Wildcat Cafe.

Once But selects the winner, he will help them based on his experience of owning and running several businesses in Yellowknife to learn to run the food truck for one season.

鈥淣ormally, (someone) going and jumping on a venture like this would probably have to buy a food truck for about $20,000 or $30,000,鈥 But said. 鈥淚t鈥檚 tough to get ahead here already with our cost of living. I want to give a chance and opportunity for somebody to do this鈥 every year, it could be a different vendor or it could be the same person, if it works well.鈥

He said he will help 鈥渄ress up鈥 the food truck, ensuring all of the elements are in place. His help will come with a fee and a cut of the profits.

鈥淚鈥檓 going to see if I feel that we can do business together and give them an opportunity,鈥 he said.

He said he has received many emails and private messages on Facebook already, but he wants to let the people think about it for a few days and get them to draw up a plan, not want somebody telling him: 鈥淚 want to do a taco truck.鈥

鈥淚f you want to win this, follow the rules, draw up a business plan, make an appointment with me and sell me on the pitch, then we got a deal,鈥 But said. 鈥淭he more ironclad their business proposal is鈥 the better chance that they have of winning.鈥

In the business proposal, But said he wants the food truck to have a name, the kind of food the proponent will serve and how they will run the food truck.

鈥淚 can help them with the vendors with all the food purveyors but I want to know how they鈥檙e going to prepare the food, who鈥檚 going to cook the food, who is going to be the one taking the money and who鈥檚 going to be the one in the front taking the orders鈥 I want an ironclad business plan,鈥 But said. 鈥淚 think this can be a really good opportunity for some young entrepreneur that has a little bit of passion for food and (the) energy to take a bull by its horns and go make some money,鈥 he said.

He said he has 30 years of restaurant experience from being a food and beverage manager at the Explorer Hotel 27 years ago, as well as owning a pizza shop and a coffee shop. Then he opened the first location for Coyote鈥檚 Bistro by Range Lake Road.

Then six years ago, there was a fire at that location and But 鈥渓ost everything.鈥

In a month and 10 days, he moved Coyote鈥檚 Bistro downtown to its current Franklin Avenue location.

鈥淚 have the fastest record of opening up any restaurant in town,鈥 he said.





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